June 28, 2009 at 6:15 pm 15 comments

I finished reading the 1st chapter of Cluetrain Manifesto—Internet Apocalypso—last Friday. I admit I was anxious to read it because it’s a loooooong read. However, I must say that I enjoyed reading it, which was surprising, for some reason 😛

With the growing popularity of Internet among the people, organizations are left with only two choices:

#1–IGNORE IT.  Continue with the business-as-usual; and

#2–JOIN THE CLUB. Be a part of it and discover ways on how you can use it to your advantage.

If your choice is #1, I admire your resistance BUT you should know, as early as now, that it’s a suicide attempt. Keep it up… and you’ll soon DIE. If your choice is #2, I admire your bravery for taking the risk. Keep it up.. .and you’ll definitely LIVE long.

Traditional organizations are those that are in denial of the greater opportunities that the Internet offers them. Why? Because they focus more on the THREATS. Sure enough, change is a big threat to culture and the command-and-control management that was in effect for years, centuries even. However, as the cliche goes, change is the only permanent thing in the world. Hence, it’s impossible to resist it. And unfortunately for these traditional organizations, the pace of change is not normal. The world is changing–and it’s FAST. Hello to the Internet generation!

LIVE-ing is the only feasible choice there is–if resisting should even be considered as a choice. This means that THIS is the time for organizations to engage in the Net era. Only by engagement shall they realize that Internet can be highly beneficial to both the organization, and the people, in general.

The Internet is an open market–a new landscape where both producers and consumers reside.  To what do Internet owe its large acceptance? The answer is VOICE. The Net has given the people—workers, consumers, and audience—back their voice. Today, no voice goes unheard. Just imagine how blogosphere was created and how it spread like a virus. In the past, there were only the passive viewers or receivers. Now, they are proactive and participative.

An Internet Apocalypso indeed! With the freedom to share  or air one’s views and insights, an explosion of brilliant ideas and new content occurred. There are wider range of choices, new options.

BUT OF COURSE, as another cliche goes, nothing in this world is free. At least not anymore. If you desire to have an access to all these new ideas, content, and options, it will cost you. Still, a few bucks isn’t a big deal at all for people who enjoy what the Net offers them. Small cost BUT large results.

Say for instance, a business organization would not need hire a group of people to conduct market research for them. Through the Net, it would be easier to learn about their target’s preferences and behaviors.

Now, let’s go back to the major reason why some organizations settle for option #1.

The Net is “inherently seditious.” It eliminates the concept of centralization. Since everyone has access to it, it cannot be manipulated by only one person or organization. It is not made up of supervisors and subordinates but unique individuals. And each of these individuals can both be a supervisor and subordinate or producer and consumer at the same time.

The idea that control is everything must be eliminated. The Net is open and available 24 hours a day, 7 days a week. Control cannot, in any way, be exercised 24/7.

If an organization would like to remain ahead of their competition, constant involvement must be made with the audience. And what better way to achieve that than through the online community? The Net connects people together. No borders are existing. If an organization uses the Internet to cater to the people, they are able to establish their presence not only to their targeted audience, but also to the world.

Although there are still traditional organizations who haven’t answered yet the question—to die or to live?–it is good to know that gradually, many organizations are realizing the real deal with the Internet.

The options are as clear as black-and-white.

#1:  DIE? The end.

#2:  LIVE? Go beyond. Reach further. Rock n’ roll. And win BIG time!


Entry filed under: Reflections. Tags: , , , , , .


15 Comments Add your own

  • 1. Nash Albacea  |  June 28, 2009 at 7:47 pm

    Live and use the internet! Soon, I hope, companies learn how to use the internet ethically, and this goes to every internet user as well.

    Though I know that the options should be taken metaphorical, I think, in this generation, it can be considered as literal. I just can’t imagine companies like Air 21 not having their web sites! Where will I get info about them? Net is the most accessible channel!

    • 2. littlemissstraightbangs  |  June 29, 2009 at 3:45 pm

      Your package hasn’t arrived yet? tsk.tsk.

      E-mail them your opinion. Or tell the deliverer (?) once you received your package that they should be establishing a website soon. Haha.

      Thanks for commenting leader! I hope you receive your package soon.

  • 3. John Patrick  |  June 29, 2009 at 11:42 am

    Yes, the Internet is an open, global market. People have access to it. But through its openness, people become abusive on the function of Internet. 😦

    By the way, you have a good post! 🙂

    • 4. littlemissstraightbangs  |  June 29, 2009 at 3:48 pm

      Thanks JP. I’ll comment on yours later. Haha

      It’s true that some people and organization overlooked the benefits that the Net offers. It’s sad how people become abusive of the net functions. BUT still, it’s a fact that Internet is FOR ALL. Trying to dominate or manipulate it is almost the same as choosing the 1st choice.

  • 5. thecommwhore  |  June 29, 2009 at 2:08 pm

    “No voice goes unheard.” – True. I just love the internet. But we shouldn’t abuse it! And we shouldn’t let it control our lives.

    • 6. littlemissstraightbangs  |  June 29, 2009 at 3:52 pm

      I love the Internet as I love my full straight bangs. Haha

      Totally agree. Internet was made to make life’s work easier, more efficient, and more fun. It should never reach a point where the Internet dictates people what to do. Because that would just be the same as a traditional organization. Heeee!

  • 7. Lou Ortiz  |  June 30, 2009 at 5:30 am

    “The Net is “inherently seditious.” It eliminates the concept of centralization.

    TRUE. And that’s why I–we love it.
    It has turned the most meek creatures of humanity into rebels–in their own right.
    I say ‘in their own right’ because we still have different things we stand for and/or stand against. The internet is just an avenue. We are still the ones walking in our shoes. :]

    • 8. littlemissstraightbangs  |  July 1, 2009 at 2:21 pm

      And that’s how things should be. Humans in control. Not the other way around.

  • 9. Comments for the Week #1 « LoudUser  |  June 30, 2009 at 9:48 am

    […] Paula Batalla’s To die or To Live–That is the question! […]

  • 10. arvinrazon  |  June 30, 2009 at 10:23 am

    Woo! Pwede bang die and live? And yes, nothing is free. Which makes me wonder–who is the real manager of the Internet?

    • 11. littlemissstraightbangs  |  July 1, 2009 at 2:25 pm

      Choose one Arvin!!! HAHAHA

      I haven’t really thought about that, the Internet manager, I mean. Hmmm…

      Just like what Ate Lou said, the Internet is just an avenue. Prolly, it’s still the users of Internet. After all, they are the one who have this freedom to publish whatever content they want in any way or format they want it to be.

  • 12. barrycade  |  June 30, 2009 at 10:35 am

    good idea to focus your discussion on impact of Internet on organizations, rather than taking the usual “talk-about-everything-Locke-said” framework.

    still, i would have wanted you to substantiate your statements with real examples, from your own or from those you observed, to give the claims some credibility. like when you said that many organizations are realizing the real deal with the Internet, wouldn’t it be nice for your readers to know what these companies might be? we might be enticed to check them out to prove you right–or wrong. 🙂

    • 13. littlemissstraightbangs  |  July 1, 2009 at 2:28 pm

      Thanks sir!

      Okay sir. I’ll take note of that for my next posts. I noticed that my entry was long already that I didn’t expound on some ideas. I shall make it more brief next time and include examples to support my claims. thanks!

  • 14. popthethoughtbubble  |  July 2, 2009 at 5:56 pm

    I say live. 🙂

    The Internet has become an inevitable part of human’s lives. Give the Net a few more years, and we probably can claim that “We breathe Internet.”

    Companies, specifically those “traditional organizations who haven’t answered yet the question—to die or to live?”, must realize the importance not only of the Internet, but new social media as a whole, on their organization’s processes. And they must realize it NOW.

    • 15. littlemissstraightbangs  |  July 3, 2009 at 6:31 am

      Long live the Internet. Eh? HAHA

      These traditional organizations will eventually realize how behind they are for not yet joining the Internet shift. And soon, they’ll be joining the cyberspace. HAHA


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